Marta Blanco
About Marta Blanco
Founder & President of Sofia's Hope
Marta Blanco was born in New Orleans, LA to Colombian parents and is fully bilingual and bicultural. She received her undergraduate degree at Louisiana State University (LSU) and is a graduate of Thunderbird – the American Graduate School of International Management. She began her career in Research and has accumulated a wealth of knowledge regarding the importance of consumer insights and their implications for marketing and advertising. Ms. Blanco considers herself more an Account Planner than simply an Account Manager or Research Manager.
In January 2013 Ms. Blanco founded Sofia's Hope in honor of her eldest daughter, Sofia. She is dedicated to running Sofia’s Hope and the cause of pediatric cancer, especially in the area of pediatric cardio-oncology. Ms. Blanco recently joined the board of the International Cardio-Oncology Society (IC-OS) as a voice for childhood cancer patients and their families.